Our Story

LI Standard is an online clothing brand founded in 2025 by Jacob Chojnacki, a young entrepreneur with a vision to create modern, comfortable apparel inspired by Long Island culture. Built around everyday wearability, LI Standard offers thoughtfully designed t-shirts, sweatshirts, and casual essentials that blend clean style with laid-back coastal influence. The brand focuses on quality, simplicity, and comfort, delivering versatile pieces made to fit seamlessly into daily life while reflecting the understated character and lifestyle of Long Island.